Wednesday, July 01, 2009

Greenwashing

How to Greenwash packaging:

"Earth tones, sans serif type, unbleached paper, and emotional messaging are essential components of the deceptive marketing techniques employed by corporations that rebrand their products."

Saturday, June 20, 2009

Fresh bread


The coop gets fresh bread on:
image: extract from "Still life with bananas" by
Paul Gaugin

Biodegradable plastic bags

Biodegradable plastic bags are not as green as they are made out to be: they cost a lot of energy to produce, do not break down in landfills and may leave chemical residues. Their promotion is a greenwash.
The best approach to shopping is to be prepared: precycling.